Latest in Marketing and Promotion
PacSun Announces Formula 1 Collection for the Austin Grand Prix
The American retailer unveils the latest in its F1 series collaboration and new consumer retail shopping…
How Ssense Is Celebrating Its 20th Anniversary
For the Montreal-based global website, focused on emerging and established designers and brands for a…
What It Takes for Women to Get a Board Seat
You've got to say yes to a lot of things and let people know that you're interested, advised a panel of…
Neiman’s Fall Campaign Tackles ‘New Frontiers’
The campaign is the first created at Neiman Marcus by Ryan Ross, president, who joined the company in fall…
EXCLUSIVE: Graff Unveils New Brand Campaign, Launches Logo and Monogram
The high jewelry house is evolving its communications strategy to reach a younger and more diverse clientele.
True Religion Names Kristen D’Arcy as Chief Marketing Officer
The veteran of PacSun, American Eagle Outfitters and Ralph Lauren rounds out the brand's senior leadership in…
Jessica Schaefer’s Bevel Acquired by Jeffrey Herzog’s Avenue Z
Schaefer, who founded the company in 2017 after leading communications for Steve Cohen's Point72 Asset…
TikTok Sets Up Warehousing to Advance Social Shopping Plans
The social network is partnering with third-party logistics fulfillment service providers to set up…
Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany
Puma is reorganizing its marketing division.
EXCLUSIVE: Kering Launches Corporate Communications and Event Strategy
To mark its 10th anniversary, the company will launch a corporate ad campaign, book and film, as well as host…
Equinox to Partner With High-end Brands With New Circle Program
StockX, Bezel and Oura are among the launch partners, with fashion brands to come in the future.
One of Germany’s Biggest Newspapers to Collaborate With Indie Fashion Mag
The Frankfurter Allgemeine newspaper is working with Achtung magazine on a split issue of its monthly…
Nike Is Tops in First Quarter Media Value
Launchmetrics' quarter ranking of sportswear brands showed Adidas in second place, followed by New Balance.
The Effect of ‘Cold’ Images on Consumers
Researchers in Japan found that products depicted in cold settings were perceived as new and innovative.
TikTok’s Live Shopping Pilot Attempts to Make Sellers’ Lives Easier
The controversial social media sensation partnered with Cymbio, a solution that helps brands sell on multiple…